Adam Turetsky
Digital Business Card · 2024

Blackline Detail

A single-card digital business page for a mobile car detailer, designed and built solo — built for the text message, not the search bar.

DesignedBuilt
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Blackline Detail cover
Overview

Blackline Detail is a mobile car detailing business run by founder Josh Pratt. Instead of a traditional multi-page site, the build is a single, premium "digital business card" — the kind of page you send by text or QR code, not something people find by searching.

The Problem

A mobile detailer's customers come from a text, a referral, or a QR code on a car door — not a Google search. A traditional multi-page marketing site is the wrong tool; what's needed is one page that closes the loop in seconds: who this is, proof it's good, and one tap to text, call, or book.

The Idea

Build it like a business card, not a website — one scroll, real actions (Text / Call / Save contact / Book), and just enough detail to convert a warm lead immediately.

Strategy

Lead with trust signals that matter for a mobile service — 5.0 rating, 500+ vehicles serviced — then the service menu, then a single quote CTA. No navigation to get lost in.

Execution

Designed and built a single-page card: a glassmorphic dark UI with animated ambient light and a faint car silhouette, one-tap Text/Call/Save-contact/Book actions, a service menu (Signature Wash, Interior Restore, Correction & Polish, Ceramic Coating, the Blackline Custom Package), and a "Get a Quote" CTA — all as one self-contained, dependency-light page built to load instantly on a phone.

Results

The card is live and serving as Blackline Detail's primary lead-capture page.

5.0 ★

Rating shown

500+

Vehicles serviced

What I Actually Did

Designed and built the entire page, including the animated background and one-tap action row.

Tools / Technology
HTML/CSSWeb DevelopmentBrand/UX Design